Many small businesses have taken the step of establishing their online presence with a traditional website and/or a social media page. They spend time, effort and money to make this huge statement to the world. They then sit back and wait for the masses to come. Sadly, weeks of waiting for increased inquiries and sales turns into months and even years. At some point the business owner realizes the hard truth: very few people are aware of their website’s existence.
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Do We Need a Website, Too?
Facebook has not only enabled two billion people to connect, but it has also implemented a platform that allows businesses big and small to engage with customers. A Facebook business page is simple to create and includes advertising mechanisms. So some people ask, “If I have a Facebook business page, do I need a website, too?” The answer is a resounding “yes”.
Here are the reasons why your business needs both a website and a social media presence.
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All Aboard the Pinterest Train
I began using Pinterest to gather unique ideas for a baby shower I was planning for my sister. Over the years, Pinterest has become my first-stop-shop when deciding on front porch decor, ideas for my next craft, and my next hairstyle. Pinterest revs my engines and ultimately inspires me to…spend money. Smart businesses are taking notes and are now viewing the growing Pinterest audience as potential customers. Almost all businesses are on board with having a Facebook presence, but a new train is in town. Here are a few reasons why your business should also map out a Pinterest strategy.
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