Many small businesses have taken the step of establishing their online presence with a traditional website and/or a social media page. They spend time, effort and money to make this huge statement to the world. They then sit back and wait for the masses to come. Sadly, weeks of waiting for increased inquiries and sales turns into months and even years. At some point the business owner realizes the hard truth: very few people are aware of their website’s existence.
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Do We Need a Website, Too?
Facebook has not only enabled two billion people to connect, but it has also implemented a platform that allows businesses big and small to engage with customers. A Facebook business page is simple to create and includes advertising mechanisms. So some people ask, “If I have a Facebook business page, do I need a website, too?” The answer is a resounding “yes”.
Here are the reasons why your business needs both a website and a social media presence.
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